Pakistan Pavilion continued to attract strong international interest on Day 2 of ITB Berlin 2026, hosting a full programme of B2B meetings and networking sessions that brought together global tour operators, media and travel professionals.

Organised by the Pakistan Tourism Development Corporation in collaboration with provincial tourism departments and the private sector, the Pakistan Pavilion presented its diverse offerings across breathtaking landscapes, rich cultural heritage and growing adventure tourism products while highlighting emerging investment opportunities for international partners.

The pavilion’s busy schedule of meetings and sustained footfall reinforced Pakistan Pavilion’s message as a must-visit destination, with exhibitors and delegates engaging in constructive discussions aimed at building partnerships and expanding market access.

With momentum continuing into the following days, organisers said the platform is proving effective for showcasing Pakistan’s tourism potential and connecting local stakeholders with global buyers, media and industry influencers.